Local Rethinker ‘Eadie Lifestyle’ Wins 2016 Australia’s BEST TEXTILES!
Congratulations to one of our highly inspiring Rethinkers and local entrepreneur – Trudie!
Trudie’s textile and lifestyle baby ‘Eadie Lifestyle‘ has WON Australian House & Garden’s Style Awards 2016 Australia’s BEST TEXTILES
Trudie started ‘Reinventare’, her parent business because she was a frustrated consumer. She felt there was a gaping hole in the homewares and lifestyle market where clever design, elegance, quality and functionality, didn’t cost the earth.
Trudie set out on a mission to source beautiful products from around the globe that were special. She wanted to find products that retailers were excited to stock because they are a joy to sell. She commenced securing exclusive distribution rights from reputable European brands, but quickly crossed to designing and manufacturing her own range. As a result, Eadie Lifestyle was born.
Eadie Lifestyle is well on it’s way. In just over two and a half years, Trudie’s products are stocked in over 600 retail outlets across Australia, New Zealand and Singapore. She is now making plans to launch a similar model in the US market. Eadie Lifestyle collaborates with dynamic Retailers who understand Eadie’s reason for being, and are interested in a long term, transparent relationship with them. Eadie Lifestyle respects their Retailers enormously. Trudie says of her retailers ‘You are our bread and butter.’
Eadie Lifestyle has broken down some of the traditional barriers of business in this category, to allow for true partnerships to develop. They don’t have minimum orders and they respect geographical boundaries. They have established the brand, worked hard for year on year record growth and have approached the industry with fresh eyes, in a time where traditional bricks and mortar retail has faced downward trends and myriad challenges. Trudie states ‘Empathy and genuine enthusiasm, plus a deep interest in our Clients’ business has never been more important.’
To learn more about this inspiring Rethinker and Eadie Lifestyle please visit: www.eadielifestyle.com.au.