Careers
Explore our open positions across our organisation to be part of a dynamic team.
Job Openings
We are seeking a Digital Marketing Specialist – Paid Ads who thrives on driving results and has a passion for data-driven marketing. You will focus on driving paid advertising strategies on Google, Meta, TikTok, and LinkedIn platforms for Rethink Group’s diverse portfolio of brands. This role is integral to our ongoing growth and success, where your focus will be on maximising conversions and driving exceptional ROI.
Rethink Group is a fast-growing organisation comprising multiple brands in property investment, financing, legal, insurance, and renewables. Our mission is to empower investors with a comprehensive suite of tailored property investment services. With an impressive track record, we are one of the largest and most experienced Property Investment Groups, rapidly expanding and always evolving.
Performance Marketing Strategy Development
The performance marketing strategy involves developing and implementing comprehensive marketing campaigns across digital channels, managing end-to-end campaign setup, including ad creation, audience targeting, and defining budgeting and bidding strategies. Ads are tailored for specific audiences to drive traffic and conversions, ensuring targeted outreach on platforms such as Google, Meta, TikTok, and LinkedIn. Campaigns are executed with a focus on achieving optimal performance, with continuous monitoring and adjustments to meet the defined objectives.
Reporting & Analysis
Regular reporting and analysis of key performance metrics such as CTR, CPC, CPA, ROI, and conversion rates are crucial. Insights are drawn from the data to provide actionable recommendations for stakeholders to improve the overall effectiveness of the campaigns. By tracking performance trends and benchmarks, campaigns remain competitive, results-driven, and aligned with business goals.
Performance Optimisation
Ongoing performance optimisation involves monitoring campaigns closely, making data-driven adjustments to ensure KPIs are met. A/B testing on creatives, landing pages, and bidding strategies is performed to improve results. Tools like Google Analytics, Google Tag Manager, and Google Ads Editor are used for optimisation, and analytics dashboards such as GA4 are employed to assess performance across various platforms.
Budget Management
Efficient budget management is key, ensuring proper resource allocation to maximise performance across all platforms. Budget reviews are conducted regularly, and adjustments are made to achieve cost efficiency while optimising ROI.
Team Collaboration
Collaboration with other marketing professionals ensures alignment with the company’s overall strategic direction. Campaigns are executed in a coordinated manner, and cross-functional collaboration ensures all aspects of the campaign are integrated for the best possible results.
- Proven Experience of 3-5 years in performance marketing, with a strong track record of running successful digital ad campaigns across multiple platforms, including Google, Meta, TikTok, and LinkedIn.
- Advanced Knowledge of performance marketing metrics (CTR, CPC, CPA, ROI, conversion rates) and how to optimise campaigns to achieve KPIs.
- Expertise in Analytics Tools such as Google Analytics, GA4, Google Tag Manager, and Google Ads Editor to drive data-driven decisions.
- Strong Understanding of A/B testing, bidding strategies, and campaign optimisation techniques.
- Solid Budget Management Skills with experience in managing large-scale paid media budgets and ensuring efficient resource allocation.
- Proven Ability to Analyse Campaign Data and translate findings into actionable insights for stakeholders.
- Experience with Cross-Functional Collaboration in a fast-paced environment, working with creative, content, and data teams to execute campaigns successfully.
- Certifications in Google Ads, Facebook Blueprint, or other relevant certifications are a plus.
Who We Are:
At Rethink Group, collaboration is the cornerstone of our success. We bring together diverse talents, perspectives, and experiences to navigate the challenges that matter most. By encouraging creativity, authenticity, and the unique strengths of our team, we drive meaningful change and create unparalleled value for our clients and communities.
We understand that flexibility is essential in today’s world. Together, we foster an environment where innovation thrives, and every team member is empowered to contribute to our shared success.
Why Join Us?
- Rapid growth: Be part of a high-speed, fast-growing organisation where your contributions directly impact our growth.
- Driven culture: Thrive in a dynamic, results-oriented environment where ambition and innovation are at the core of everything we do.
- Continuous learning: Access ongoing professional development, training, and opportunities to advance your career.
- Collaborative environment: Work alongside a friendly, supportive, and motivated team of experts.
How to Apply:
Send your CV and a compelling cover letter to careers@rethinkgroup.com.au outlining why you’re the ideal fit for this role.
We’re excited to hear from you and look forward to seeing how you can help us accelerate our growth and success!
Want to apply but don’t see an opportunity listed?
We are always looking for talented candidates. Send us your resume and cover letter and we will be in touch if we have a position for you.
