Wealth of Ideas

Rethink Group's 'Wealth of Ideas' embodies our commitment to empowering financial journeys through innovative property investment services. Our experienced team excels in providing unique opportunities tailored to our high-end clients' aspirations.

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Our
essence

As experienced Wealth Creators, we offer a diverse range of opportunities and strategic approaches shaped by dedication and expertise.

Our forward-thinking approach drives us to pioneer new paths to financial success through property.

We are dedicated to our clients’ prosperity, crafting strategies that align with their unique goals and aspirations.

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Our story

Scott O’Neill, the visionary founder and CEO, established Rethink Group, a cutting-edge property investment organisation that operates in Australia and New Zealand and is expanding globally.

In 2015, Scott and his wife, Mina O’Neill, launched their inaugural venture, Rethink Investing, which transformed conventional property investment by focusing on high-yield commercial properties when many investors were primarily targeting residential markets. Through meticulous market analysis, they identified lucrative opportunities for superior returns and growth by looking beyond traditional investments. This innovative approach led Rethink Investing to become Australia’s largest and most esteemed commercial buyer’s agency, with over $5 billion in commercial acquisitions.

This image shows a man in a business suit leaning against a railing in an outdoor urban setting. He is looking to the side with a thoughtful expression, appearing confident and composed. The background features modern buildings, indicating a cityscape, and the man’s professional attire suggests he may be an executive or business professional. The scene conveys a sense of calm and focus amid the busy city environment.

The reputation and success in property investing paved the way for Scott to collaborate with a network of interdisciplinary, like-minded professionals from sectors including finance, law, insurance and renewable energy. Industry leaders like Son Pham, Sam Saad, and Paul Harmsworth joined forces with Scott to create a vertically integrated investment ecosystem tailored for client success.

The strategic alignment and years of prosperous partnerships culminated in the establishment of ‘Rethink Group,’ which unites these entities under a single brand. With a comprehensive and holistic approach to property investing supported by an extensive professional network, Rethink Group has distinguished itself as a pioneering force in the property investment sphere.

Our
manifesto

Welcome to Rethink Group, your experienced wealth partners in property investment.

Our team works hand-in-hand with you, guiding you through the complexities of property investment. We believe in the power of transparent, strategic advice to shape your financial future and a legacy of sustained wealth.

As Wealth Creators, our culture is built on fostering growth, encouraging authentic investment practices, and pioneering innovative solutions.

Whether you're an experienced investor or just beginning your journey, our team is dedicated to helping you achieve your property investment goals.

At Rethink Group, collaboration isn’t just a value—it’s our way of working. We focus on education, research, and expert guidance to empower you with the knowledge and tools you need to make informed decisions. Every step we take together is deliberate and purposeful, designed to bring you closer to realising your financial aspirations.

Our
Values

We believe in empowering people to achieve their aspirations, providing the foundation for a future of financial stability and freedom through property.

01

Empowerment

Through personalised guidance, innovative strategies and steadfast support, we arm our clients with the tools they need to not only thrive in today’s dynamic market but also safeguard their wealth for tomorrow. Whether you’re a seasoned investor or just starting out, we’re here to nurture your growth and unlock your full potential. With Rethink, the future shines brighter, and the possibilities for securing and protecting your wealth are limitless

02

Authenticity

Authenticity drives our every action at Rethink Group. We invest with honesty, transparency, and integrity, offering genuine and reliable guidance at every turn.

03

Excellence

Excellence is our foundation; we operate with purpose, maintaining the highest standards of quality and professionalism in all endeavours. Our dedication to excellence fuels innovation and ensures our clients receive unparalleled service and results.

04

Disruption

We see disruption as an opportunity for innovation and progress. We’re committed to pioneering your future by challenging norms, exploring new horizons, and pushing boundaries. Our dedication to disruption drives us to seek groundbreaking solutions and transformative opportunities, empowering our clients to excel in a constantly evolving world.

01

Empowerment

Excellence is our foundation; we operate with purpose, maintaining the highest standards of quality and  professionalism in all endeavours. Our dedication to excellence fuels innovation and ensures our clients receive unparalleled service and results.

02

Authenticity

Authenticity drives our every action at Rethink Group. We invest with honesty, transparency, and integrity, offering genuine and reliable guidance at every turn.

03

Excellence

Excellence is our foundation; we operate with purpose, maintaining the highest standards of quality and professionalism in all endeavours. Our dedication to excellence fuels innovation and ensures our clients receive unparalleled service and results.

04

Disruption

We see disruption as an opportunity for innovation and progress. We’re committed to pioneering your future by challenging norms, exploring new horizons, and pushing boundaries. Our dedication to disruption drives us to seek groundbreaking solutions and transformative opportunities, empowering our clients to excel in a constantly evolving world.

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Our Vision

Our vision at Rethink Group is to revolutionise the way people approach investing, inspiring them to explore new avenues for wealth creation and securing their financial futures. We envision a future where every individual has the knowledge and resources to build and protect a secure and prosperous tomorrow.

Our Mission

At Rethink Group, our mission is to empower individuals to achieve financial prosperity through innovative investment strategies and highly personalised guidance. We are committed to providing tailored solutions that create lasting wealth and opportunities for our clients.

RETHINK INVESTING

Our Rethink Investing team prides itself on being at the forefront of commercial property acquisition in Australia, offering a wealth of expertise and a proven track record to our valued clients. We specialise in guiding investors through the acquisition of premium commercial assets nationwide.

RETHINK INVESTING

Our Rethink Investing team prides itself on being at the forefront of commercial property acquisition in Australia, offering a wealth of expertise and a proven track record to our valued clients. We specialise in guiding investors through the acquisition of premium commercial assets nationwide.

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Start Creating Wealth Through Property Today

Insert your details to receive to book a complimentary consultation with one of our expert Senior Buyer Advocates.

​or call us on 1300 965 551
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